Companias Tecnológicas y la evolución de sus logos

La evolución de los logos de Nikon... los que se usan en la gráfica, no sobre las cámaras.

1930

1953

1965

1979

1988

2003

Design concept of the brand symbol

Basic concept
The new symbol conveys an unleashing of the power of imagination turned into infinite possibilities of technical innovation and creativity.

Brand symbol
The motif of sequential rays conveys "infinite possibilities within the domain of optics." The new graphic symbolizes Nikon's determination to fulfill its mission and meet customers' expectations. The Nikon logo and yellow brand color remain as important visual elements, which have garnered the company a global reputation for high quality and trustworthiness.

Nikon yellow
The yellow color is the representation of the emotional images unique to Nikon, such as "depth" and "passion."

Nikon black
The black color used in the Nikon logo represents the "high quality" and "trustworthiness" that Nikon has earned over decades.